Comunicación y sociedad
Print version ISSN 0188-252X
GONZALEZ GONZALEZ, Gabriela del Carmen; CABALLERO HOYOS, José Ramiro and CHAVEZ MENDEZ, Ma. Guadalupe. Metaphors about the influenza A (H1N1) virus in Mexico: an approach via the print press. Comun. soc [online]. 2011, n.16, pp. 105-132. ISSN 0188-252X.
This article examines the emergent metaphors about human flu A (H1N1) in Mexico, in two newspapers with different ideology, during the main phase of the contingency, in 2009, in order to understand the meaning of the epidemic immersed in current national circumstances in its different sceneries: social, economic, political and about beliefs.
Keywords : metáforas; virus; human flu A (H1N1); Mexico.