Servicios Personalizados
Revista
Articulo
Indicadores
Links relacionados
- Similares en SciELO
Compartir
Comunicación y sociedad
versión impresa ISSN 0188-252X
Resumen
OROZCO GOMEZ, Guillermo y VASSALLO DE LOPES, María Immacolata. Observación de la ficción televisiva en ocho países iberoamericanos. Comun. soc [online]. 2010, n.13, pp.13-42. ISSN 0188-252X.
The results presented in this paper come from a year of monitoring of television fiction in eight Iberoamerican countries. Some main transformations can be appreciated in the production, broadcasting and reception of the increasingly diversified TV fiction programming. Telenovela consolidates itself as the most popular TV fiction format, especially during prime time, and it appears as a privileged site for experimenting, both, brand placement and political merchandising.
Palabras llave : monitoring; television; Tv fiction; audience and rating.