Comunicación y sociedad
Print version ISSN 0188-252X
ACEVES GONZALEZ, Francisco de Jesús. Elecciones, medios y publicidad política en América Latina: los claroscuros de su regulación. Comun. soc [online]. 2009, n.12, pp. 33-62. ISSN 0188-252X.
As an inevitable consequence of the increasing media promotion observed in the development of the electoral campaigns, political marketing research, specifically the use of the televised political publicity, has ended up prevailing as the fundamental instrument to which the strategies of campaign of the political parties in the democratic countries adjust. The intention of the present work is to analyze from a comparative perspective the regulation that has been established with respect to the promotional characteristics of the campaigns, particularly with respect to political publicity, in elections of 19 Latin American countries that were taking place in 2006.
Keywords : electoral laws; political advertising; electoral campaigns.