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Comunicación y sociedad

versão impressa ISSN 0188-252X

Resumo

RODRIGUEZ ESTRADA, Alejandra  e  MUNIZ MURIEL, Carlos. Recepción de la información política televisada en niños regiomontanos durante la campaña presidencial del 2006. Comun. soc [online]. 2009, n.11, pp.99-134. ISSN 0188-252X.

The article reports the results of the analysis of 588 surveys and 30 interviews to Monterrey's children in 2006, based on the triangulation of quantitative and qualitative techniques. The study intends to achieve a clear approach to the influence of televised politics among kids, as well as to reveal how different is the kid's opinion depending on their kind of school and his/her parent's opinion or inherited cultural baggage. It focuses on the reception phenomenon due to the educative gap in México, in order to learn how the educative structure is involved in this gap of interpretative, reflective and critic capacities towards the promotion of a better citizenship and the equality of power.

Palavras-chave : politic socialization; televisional reception; political culture; elections.

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