Resumo

SOTO SANFIEL, María Teresa. Efecto del tono de voz y de la percepción del rostro en la formación de impresiones sobre los hablantes mediáticos. Comun. soc [online]. 2008, n.10, pp.129-161. ISSN 0188-252X.

The study observed the effect of fundamental frequency of voices and perception of the face on the audience's impressions of radio and television speakers. It pretended to determine if there was a relationship between the visual information obtained from face and a specific attribute of oral interpretation: tone. 320 subjects were assigned to one of two conditions: audio (only hearing voices) or audiovisual (also seeing faces). Later, answered a questionnaire with semantic differential scales. Results show tone does influence impressions, that perception of face does make a difference to judgments depending of the tone of the voices (low, medium or high) and that credibility directs evaluations of media speakers.

Palavras-chave : interpretation; voice; face; formation of impressions; effects.

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