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Comunicación y sociedad
versão impressa ISSN 0188-252X
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ARREDONDO RAMIREZ, Pablo. Acceso y usos de internet en el occidente de México: el caso de Jalisco. Comun. soc [online]. 2007, n.8, pp.11-33. ISSN 0188-252X.
This article synthesizes the findings of a survey on internet and mass media consumption carried out in Jalisco, a state located in western Mexico. It describes and discusses the access and uses of the web among different sectors of the population and evaluates the extent to which the phenomenon of “digital divided” is present in this particular context. The essay also brings into consideration the differences of media consumption patterns between those who have access to internet and those who are so far excluded from this.
Palavras-chave : internet; audiences; media consumption; Mexico.