Resumo

JURANKOVA, Magda. El perfil comunicativo de los huicholes que viven en la ciudad. Comun. soc [online]. 2007, n.7, pp.147-178. ISSN 0188-252X.

I present the communication profile of the huichols who live in the city. I concentrate in the use of the mobile phones. The use of mobile phones is moderate because of the economic and cultural reasons. The mobile phones serve them for being located, for the communication with its families who live in the communities in the mountains, at the same time, the occidental culture own of the life in the city, it demands. The huichols are gratified by the basic functions of its mobile phones. They don´t investigate the possibilities of this media, they aren´t interested in the technological innovations. They aren´t ready to communicate constantly, they have other preferences. They themselves say that don´t want exaggerate the use of this media.

Palavras-chave : huichols; mass media; mobile phones; gratification; use moderate.

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