Resumo

CORDOVA ABUNDIS, Patricia. Construcción de la identidad femenina en programas de belleza radiofónicos. Comun. soc [online]. 2007, n.7, pp.77-99. ISSN 0188-252X.

The identity concept is analyzed and how a feminine identity in a wireless programs of frivolous cut is constructed. Far from constituting an insignificant diversion, frivolous wireless programs contain a series of sociosemiotics strategies that spread like constituent of the feminine group. The sociosemiotics strategies we recognized are: the “performance”, the “diversion” and the “ignorance”. The speakers use the direct speech for “acting”, the jokes “to be amused” and discursive constructions of somebody the sufficiently “ignorant” to seem the sufficiently feminine.

Palavras-chave : feminine identity; speech; strategy; sociosemiotics.

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