Abstract

GUTIERREZ CHAM, Gerardo. Metaforización como vehículo de representación discriminante. Ejemplos de prensa de Guadalajara (principios del siglo XX). Comun. soc [online]. 2006, n.5, pp.59-87. ISSN 0188-252X.

From the perspective of the critical analysis of the speech and the pragmatics, we analyze the discursive representations around groups socially showed as a problem, that appear in selective samples that we have taken of the Guadalajara’s press, of the beginning of the XXth century. We will show the importance that the metaforization took as a vehicle of troubled representations and discrimination of certain social actors, who were considered to be low, problematic, threatening, undesirable or abnormal.

Keywords : metaphor; asymmetry; body; presupposition; stigmatization.

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