Resumo

SANCHEZ MURILLO, Luis Fernando. El marketing político y sus consecuencias para la democracia. Comun. soc [online]. 2005, n.4, pp.11-38. ISSN 0188-252X.

The article explains and gathers various analysis variables for the theoretical understanding of the political marketing and its incidence over democracy. The text sustains that the influence of the political marketing on the democracy happens through its affectation in the environment of the political communication. It exposed, from an economic interpretation, the way the parties have moved away from the ideological positions to maximize the number of votes; it also considers that this technique impacts in the internal structure of the political parties, in their political strategies.

Palavras-chave : democracy; political communication; electoral processes; political parties; political marketing.

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