Abstract

MICHELI, Jordy  and  CARRILLO, Jorge. The globalization strategy of a chinese multinational: Huawei in Mexico. Frontera norte [online]. 2016, vol.28, n.56, pp.35-58. ISSN 2594-0260.

Huawei, a multinational company from China, represents a form of globalization that differs from classical internationalization patterns. it began operations in Mexico only 14 years after its founding in China; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observations that took place during 2014, outlines a general description of Huawei's internationalization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation.

Keywords : internationalization; telecommunications; customization; Huawei; Mexico.

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