Resumo

VAZQUEZ LEON, Carlos Israel  e  RUIZ OCHOA, Wilfrido. Port competitiveness in the Mexican Pacific Ocean, with special reference to Ensenada, Baja California. Estud. front [online]. 2014, vol.15, n.30, pp.155-179. ISSN 2395-9134.

This work aims, identify and compare the determinants of port competitiveness of the three major ports on the Mexican Pacific coast: Lázaro Cárdenas in Michoacán; Ensenada in Baja California; and Manzanillo in Colima. Such comparison was performed using the Analytic Hierarchy Process along with the model of Strengths, Weaknesses, Opportunities and Threats. Notable differences were found among these ports, both in terms of the infrastructure for competitiveness, as well as their business strategies. The competitive positioning observed from this analysis, shows that the Port of Ensenada is located at a significant disadvantage, which compromises their potential to exploit opportunities offered by Pacific Rim and the East-West Maritime Corridor of the Northern Hemisphere.

Palavras-chave : port competitiveness; analytical hierarchical process.

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