versión impresa ISSN 0187-358X
The paper includes the results of a Colombian research on public libraries about the use and application of the marketing management philosophy. The method is based on a descriptive research which typified libraries and allowed making their diagnosis and profile in order to analyze each marketing element. Marketing information service, user studies, communication and the use of strategic marketing planning, are analyzed.
Palabras llave : Public libraries; Marketing library services; Marketing strategic planning.