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vol.22 issue45Collection assessment in a Public Library. Compared analysis with foreign and Colombian librariesIndex analysis of Mexican Journals of Scientific and Technological Research of the National Council of Science and Technology, CONACyT author indexsubject indexsearch form
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Investigación bibliotecológica

On-line version ISSN 2448-8321Print version ISSN 0187-358X


VALLEJO SIERRA, Ruth Helena  and  TELLEZ, Luís Roberto. Marketing services in public libraries: a tool which is used?. Investig. bibl [online]. 2008, vol.22, n.45, pp.153-169. ISSN 2448-8321.

The paper includes the results of a Colombian research on public libraries about the use and application of the marketing management philosophy. The method is based on a descriptive research which typified libraries and allowed making their diagnosis and profile in order to analyze each marketing element. Marketing information service, user studies, communication and the use of strategic marketing planning, are analyzed.

Keywords : Public libraries; Marketing library services; Marketing strategic planning.

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