Resumen

NAVARRO, Pablo. ¿Una sociedad capaz de computarse a sí misma? El nuevo papel de los métodos de análisis sociológico en Internet. Sociológica (Méx.) [online]. 2005, vol.20, n.58, pp.131-164. ISSN 2007-8358.

Social research techniques -from content analysis to the assorted forms of multivariate analysis- are set to undergo a fundamental transformation because of the Internet. From being tools in the service of specialized fields of knowledge, these techniques are turning into direct mediators, in real time, of social interactions on the Net. Over the Internet, some forms of social interaction are able to self-compute. This is why many of the classical techniques of social research, when implemented on the Internet, are becoming techniques of virtual interaction, giving rise to a new dimension of human sociality.

Palabras llave : Sociology of the Internet; sociological theory; social research techniques; artificial sociality; social self-computing; virtual interaction; meta-information.

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