Resumen

LOPEZ-RODRIGUEZ, Campo Elías  y  NEME-CHAVES, Samir Ricardo. Employer branding in organizations that internationalize logistics operation services in Bogota Colombia. Contad. Adm [online]. 2021, vol.66, n.2, 00011.  Epub 11-Oct-2021. ISSN 0186-1042.  https://doi.org/10.22201/fca.24488410e.2021.2629.

The employer branding refers to brand management as an alternative to increase employee commitment and satisfaction with the organization. The objective of this research is to identify the perception that collaborators of organizations that internationalize logistics operation services in the city of Bogotá, Colombia have regarding the various factors that support the employer branding dimensions. To do this, Pearson’s correlation coefficient, simple correspondence analysis and symmetric normalization in the different associations obtained were used, which show that the participating companies have focused on training employees at the operational level, but they have neglected high and middle management employees; Younger employees believe they are well paid, not older ones. Finally, women consider that they have limits on the work they can carry out in these companies, unlike men.

Palabras llave : C46; E24; M10; M12; M54; Internationalization of services; Logistics operation; Internal customer; Employee loyalty.

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