Abstract

ALBORNOZ-ARIAS, Neida; CONTRERAS-VELASQUEZ, Julio César; ESPINOSA-CASTRO, Jhon Franklin  and  SOTELO BARRIOS, Mauricio Enrique. Entrepreneurial capacities in population of the base of the pyramid in Cúcuta, Colombia. Contad. Adm [online]. 2021, vol.66, n.1, 00003.  Epub Oct 11, 2021. ISSN 0186-1042.  https://doi.org/10.22201/fca.24488410e.2020.21883.

This article studies the entrepreneurial skills in population of the Pyramid Base (BoP) in Cúcuta, Norte de Santander, Colombia. The objective was to determine the relationship between the perception of the ability to detect and take advantage of opportunities for improving results (dependent variable) and independent variables: gender, age, educational level, occupational profile, passion, vision, learning capacity, achievement of results, determination, creativity and innovation, persistence, teamwork, leadership, self-esteem, taking risks and organization. It was developed under the positivist paradigm, quantitative approach, using non-probabilistic sampling. The sample consisted of 197 entrepreneurs between the ages of 18 and 60. A structured survey was used in the data collection and then a multivariate analysis was performed through a categorical regression with optimal scaling (CatReg). Pratt’s measures of relative importance show the importance of predictors: 1) persistence; 2) vision; 3) organization and 4) achievement of results, contribute 86.4% of the model to explain the dependent variable. We observe the absence of creativity and innovations variables, indispensable for an entrepreneurship for opportunity, sustainable over time; as well as other variables.

Keywords : Entrepreneurship; Entrepreneurial skills; Base of the pyramid; Inclusive businesses; L26; M13; P42.

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