Resumo

GAMEZ GUTIERREZ, Jorge  e  GARZON BAQUERO, Jossie Esteban. New cross-proposal entrepreneurship and innovation in educational programs in third level (tertiary) education. Contad. Adm [online]. 2017, vol.62, n.1, pp.239-261. ISSN 0186-1042.  https://doi.org/10.1016/j.cya.2016.10.005.

Capitalism has promoted and requires the growing knowledge of entrepreneurs, creative people who have the ability to solve problems in the form of innovation. The types of enterprises they create can be social, public and private. By creating an enterprising company new products and new production methods can be introduced, new markets are open, new sources of raw materials and inputs are developed and new market structures in an industry are created. Entrepreneurship can be taught, the question is how to do it. Teaching entrepreneurship should go beyond the business plan. It proposes a form that overcomes the mistakes found by the author in two research studies in 2008 and 2014 in the programs of management in Bogotá.

Palavras-chave : Entrepreneurship; Education; University; Enterprise; Creativity and innovation; 12 Education and Research Institutions; 121 Analysis of Education; 123 Higher Education - Research Institutions.

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