Resumo

ALONSO-ALMEIDA, María del Mar; RODRIGUEZ GARCIA, Martha del Pilar; CORTEZ ALEJANDRO, Klender Aimer  e  ABREU QUINTERO, José Luis. Corporate social responsibility and financial performance: an application to Mexican listed companies. Contad. Adm [online]. 2012, vol.57, n.1, pp.53-77. ISSN 0186-1042.

Corporate Social responsibility (CSR) is becoming very important in the last two decades as a strategy that can contribute to the company and to build a more equitable and sustainable overall future financial performance. However, in what has to do with the financial performance, so far, the results obtained by the doctrine have been mixed. This paper analyzes the impact on the financial performance of Mexican listed companies that have earned the distinction of socially responsible companies. The results obtained show that there is a positive relationship between financial performance and obtaining such distinction as shown in financial variables like ROE and ROA, earnings per share (UPA) and the price ratio between books (P/VL) value. Evidence found provides some recommendations for Mexican companies and policy-makers in this field.

Palavras-chave : CSR; financial performance; strategy; distinctive of CSR.

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