Abstract

CASTANO RAMIREZ, Alejandro. Strategic planning in small and medium enterprises in Bogotá, Colombia Future-oriented approach and uncertainty prevention. Contad. Adm [online]. 2011, n.235, pp.147-173. ISSN 0186-1042.

The future breeds emotions and sets up behavior patterns performed by small and medium enterprises. There has been research on those behaviors in places such as Michigan and Australia, and this paper aims to add to the knowledge on the topic in a specific context: Chapinero district in Bogotá city, Colombia. The research analyses from a qualitative approach the way entrepreneurs make strategic plans; for that purpose, we use quantitative cultural measures theoretically related to strategic planning. Results show organizational behavior patterns such as the use of short time orientations, emotional biases, ignorance of marketing tools, plus high uncertainty levels which foster the adoption of strategic planning procedures without fully understanding their meaning.

Keywords : strategic planning; uncertainty; SMEs.

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