Resumo

PEREA QUEZADA, Joaquín  e  RIVAS TOVAR, Luis Arturo. Competitive Strategies for Coffee Producers of Region Cordoba, Veracruz, in Front of the World-Wide Market. Contad. Adm [online]. 2008, n.224, pp.9-33. ISSN 0186-1042.

The present work must like objective identify the competitive strategies for the coffee producers of the Region of Cordoba that allow them to compete in a globalization world-wide market characterized by the overproduction of farmers countries like Brazil, Vietnam, and Colombia, fort competition in the market of raw materials, control of the grain by a limited number of roaster countries and a progressive reduction of coffee gold prices in the world-wide market. These conditions complicate the attention of cultures of some producers and the total abandonment of plantations for others farmers like result of the reduction the international prices. The negligence of national production and loss of markets have been taken advantage by the countries that the crisis like an opportunity saw to extend their markets on their weaker competitors.

Palavras-chave : Coffee agriculture; roasting; control of markets; test of hypothesis; techniques of culture.

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