Abstract

JIMENEZ MARCE, Rogelio. The Construction of the Ideal of Maternal Love in Two Newspapers in Guadalajara and Torreón (1922-1950). Secuencia [online]. 2021, n.110, e1796.  Epub June 04, 2021. ISSN 2395-8464.  https://doi.org/10.18234/secuencia.v0i110.1796.

The purpose of this paper is to analyze the journalistic discourse that developed around motherhood during the first half of the 20th century and the practices implemented to strengthen its cult in the cities of Guadalajara and Torreón. To learn about the representations of mothers and the festivities held in their honor, the author analyzes the discourse of two local newspapers (El Siglo de Torreón and El Informador). The paper shows that imaginaries concerning the mother were based on three aspects: biological (her innate capacity for procreation), religious (her connection with the Virgin Mary) and ideological (her use as a banner for certain political causes). Although the newspapers did not support “modern” ideas on motherhood, they did seek to improve its condition as a means of leading the country into the realm of modernity.

Keywords : motherhood; mother’s day; history of the press; Guadalajara; Torreón.

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