Resumo

CALDO, Paula. Women's Magazines, Consumption, Diet and Knowledge: The Damas y Damitas Proposal, Argentina, 1939-1944. Secuencia [online]. 2016, n.94, pp.210-239. ISSN 2395-8464.  https://doi.org/10.18234/secuencia.v0i94.1350.

This article addresses a key aspect of the many issues surrounding the transmission of female knowledge: the written transmission of culinary knowledge and its theoretical, practical, performative and economic aspects. It will focus on Argentina in the late 1930s and early 1940s, a period that saw the consolidation of the consumer society and the emergence on the publishing market of the women's magazine Damas y damitas, which will serve as the empirical reference for this analysis. In this publication, we find the figure of the bursar responsible for teaching cooking skills, but also for prescribing a particular lifestyle for her peers and teaching them to choose (a particular brand).

Palavras-chave : Women; consumer society; transmission; cooking; domestic economy.

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