SciELO - Scientific Electronic Library Online

 
 número88Prensa y sociedad en las décadas revolucionarias (1910-1940)Los niños y jóvenes infractores de la ciudad de México, 1920-1937 índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Secuencia

versão On-line ISSN 2395-8464versão impressa ISSN 0186-0348

Resumo

CAMPOS PEREZ, Lara. Seduction of the Nation: Commemorations and Advertising in the Mexican Press (1910, 1921, 1935, 1960). Secuencia [online]. 2014, n.88, pp.151-190. ISSN 2395-8464.

The author analyzes some of the different images constructed on the idea of nation in Mexico at four times in its history in the 20th century (1910, 1921, 1935 and 1960) and the way these images were used by certain companies to advertise their products through advertisements published in the newspapers of the time. The four dates chosen coincide roughly with the anniversaries of national commemorations. The aim of the text is to reflect on the different uses of nationalist discourses and to explore the symbolic-visual languages of these discourses within a non-political context, but with a highly persuasive goal for other reasons. Likewise, the fifty years examined show some of the changes and continuities that occurred around the idea of nation as well as the development of the consumer habits of society in the Mexican capital.

Palavras-chave : Commemorations; political iconography; nationalism; uses of history; advertising; social media.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons