Resumo

REYES CORIA, Bulmaro. Preceptos viejos / modelos nuevos. Acta poét [online]. 2008, vol.29, n.1, pp.157-169. ISSN 2448-735X.

In every discourse, the main goal of the orator is decorum; this concept, that can not be easily defined, consists in fitting language to genre, theme, and capacity of the listener. It has to be looked after in the interaction in between the speaker and the listener: emisor and receiver. This essay divides both, emisor and receiver, into five different classes, depending on its attitude towards the act of speech: natural, erudite, superficial erudite, pseudo-erudite, and conceited. To find decorum, the emisor has to consider the following: what is being said, where, in what manner, and to whom. Only a conceited emisor achieves finished decorum, and can teach us to communicate effectively.

Palavras-chave : retórica; comunicación; decoro; emisor; receptor.

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