Resumo

ORTEGA, Delfín. Palabra, Imagen y Símbolo en el Nuevo Mundo: De las "imágenes memorativas" de fr. Diego Valadés (1579) a la emblemática política de Guamán Poma de Ayala (1615). Nova tellus [online]. 2009, vol.27, n.2, pp.19-69. ISSN 0185-3058.

From the classic scheme per locos et imagines of the artificial memory, in this study we analyze the relations between word, image and symbol in the colonial America. For this, we will focus on the Rhetorica christiana by Diego Valadés (1579) and the Primer nueva corónica i buen gobierno (1615) by Guamán Poma. Both books include images of varied nature: some of them are Eurocentric and stereotypic of the "otherness" (Valadés) while others, more rhetorical and symbolic, are the result of two conceptions of the world (Poma de Ayala), but both are products of the effective use of the treatises on good managing of the art of memory, that are now presented as a useful resource for the configuration of new imageries and identities.

Palavras-chave : Comparative History; Anthropological Philosophy; Rhetoric; New World; Artificial Memory.

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