Servicios Personalizados
Revista
Articulo
Indicadores
- Citado por SciELO
- Accesos
Links relacionados
- Similares en SciELO
Compartir
Revista mexicana de ciencias políticas y sociales
versión impresa ISSN 0185-1918
Resumen
CHIHU AMPARAN, Aquiles. Framing Theory in López Obrador’s Spots in 2018. Rev. mex. cienc. polít. soc [online]. 2021, vol.66, n.241, pp.405-427. Epub 19-Mar-2021. ISSN 0185-1918. https://doi.org/10.22201/fcpys.2448492xe.2020.241.67901.
This paper aims to analyze the electoral advertisements of Mexican President Andrés Manuel López Obrador during his 2018 presidential campaign. For this purpose, Frame Analysis is used as a theoretical-methodological model applicable in discourse analysis for various actors (social movements, press, political parties, candidates) and their different messages (collective action, news stories, campaign speeches, presidential debates, televised political announcements). The analysis identifies six kinds of frames: presentation, problem, problem solving, attack, defense and campaign closure.
Palabras llave : discourse frames; presidential campaign; framing; visual frame; aural frame.