Resumen

VALDEZ ZEPEDA, Andrés. ¿Cómo enseñar mercadotecnia política?. Estud. polít. (Méx.) [online]. 2006, n.7, pp.25-36. ISSN 0185-1616.  https://doi.org/10.22201/fcpys.24484903e.2006.7.37673.

The essay is about the increasing incorporation of political marketing as a subject in the curriculum of many Latin American Universities in the last years. It describes ten of the most important competences that a professional of political marketing must have or develop in the working field when he or she has got a degree. Finally, it debates about the best manner to teach political marketing, in the light of new models and concepts related to learning.

Palabras llave : Mercadotecnia política; Docencia; Campo laboral.

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