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Salud Pública de México

Print version ISSN 0036-3634


BARRIENTOS-GUTIERREZ, Inti et al. Time trends for tobacco and alcohol use in youth-rated films popular in Mexico and Argentina, from 2004-2012. Salud pública Méx [online]. 2017, vol.59, n.1, pp.76-83. ISSN 0036-3634.


To examine and compare overall prevalence and time trends in tobacco and alcohol portrayals and brand appearances in youth-rated US and nationally-produced films that were the most successful in Argentina and Mexico from 2004-2012.

Materials and methods:

Top-grossing nationally produced films from Argentina (n=73), Mexico (n=85) and the US (n=643) were content analyzed. Logistic regression was used to determine differences between Mexican, Argentine and US produced films. Linear regression models assessed significant cross-country differences in the mean number of tobacco and alcohol seconds.


Films from Mexico and Argentina were more likely than US films to contain tobacco, (OR=4.2; p<0.001) and (OR=7.2; p<0.001). Alcohol was present in 93% of Argentine, 83% in Mexican and 83% US films.


Smoking and alcohol were highly prevalent in nationally produced films. They may have a significant impact and should be targeted by policies to reduce youth exposure to portrayals of risk behaviors.

Keywords : communications media; global health; motion pictures; youth; tobacco; alcohol.

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