SciELO - Scientific Electronic Library Online

 
vol.54 número3Hacia el consumo informado de tabaco en México: efecto de las advertencias con pictogramas en población fumadoraUna perspectiva de salud global sobre el futuro del control del tabaco índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Salud Pública de México

versão impressa ISSN 0036-3634

Resumo

THRASHER, James F; PEREZ-HERNANDEZ, Rosaura; ARILLO-SANTILLAN, Edna  e  BARRIENTOS-GUTIERREZ, Inti. Impact of cigarette package health warnings with pictures in Mexico: results from a survey of smokers in Guadalajara. Salud pública Méx [online]. 2012, vol.54, n.3, pp.254-263. ISSN 0036-3634.

OBJETIVE: Evaluate the impact of the first pictorial health warning labels (HWLs) on cigarette packs in Mexico. MATERIALS AND METHODS: Cross-sectional survey of a representative sample of 1 765 adult smokers from Guadalajara, Mexico, 2010. Logistic regression models were estimated to determine the association between recall of having purchased a pack with a pictorial HWL and psychosocial variables indicating their impact. RESULTS: 58% reported having purchased a pack with one of the pictorial HWLs, and these were considered the exposed population. Exposed smokers reported a greater frequency of thinking about smoking-related risks (34 vs. 25% p=0.003), and thinking about quitting smoking (23 vs. 14% p=0.001). Exposure to pictorial HWLs was also associated with a greater acceptability of HWLs as a means of communicating with smokers (93 vs. 87% p<0.001), as was the perception that the government communicates well about tobacco-related health risks (68 vs. 55% p<0.001). CONCLUSION: Pictorial HWLs have made smokers think more about these risks and about quitting smoking. This policy should continue to be exploited as a cost-effective educational intervention.

Palavras-chave : tobacco; health policy; product labeling; warning; mass media.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons