SciELO - Scientific Electronic Library Online

 
vol.54 número3Hacia el consumo informado de tabaco en México: efecto de las advertencias con pictogramas en población fumadoraUna perspectiva de salud global sobre el futuro del control del tabaco índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Salud Pública de México

versión impresa ISSN 0036-3634

Resumen

THRASHER, James F; PEREZ-HERNANDEZ, Rosaura; ARILLO-SANTILLAN, Edna  y  BARRIENTOS-GUTIERREZ, Inti. Impact of cigarette package health warnings with pictures in Mexico: results from a survey of smokers in Guadalajara. Salud pública Méx [online]. 2012, vol.54, n.3, pp. 254-263. ISSN 0036-3634.

OBJETIVE: Evaluate the impact of the first pictorial health warning labels (HWLs) on cigarette packs in Mexico. MATERIALS AND METHODS: Cross-sectional survey of a representative sample of 1 765 adult smokers from Guadalajara, Mexico, 2010. Logistic regression models were estimated to determine the association between recall of having purchased a pack with a pictorial HWL and psychosocial variables indicating their impact. RESULTS: 58% reported having purchased a pack with one of the pictorial HWLs, and these were considered the exposed population. Exposed smokers reported a greater frequency of thinking about smoking-related risks (34 vs. 25% p=0.003), and thinking about quitting smoking (23 vs. 14% p=0.001). Exposure to pictorial HWLs was also associated with a greater acceptability of HWLs as a means of communicating with smokers (93 vs. 87% p<0.001), as was the perception that the government communicates well about tobacco-related health risks (68 vs. 55% p<0.001). CONCLUSION: Pictorial HWLs have made smokers think more about these risks and about quitting smoking. This policy should continue to be exploited as a cost-effective educational intervention.

Palabras llave : tobacco; health policy; product labeling; warning; mass media.

        · resumen en Español     · texto en Español     · pdf en Español