Resumo

BONTEMPO, María Paula. At school, at the bookstore or at the newsstand: Constancio C. Vigil’s (1927-1954) children’s books. Secuencia [online]. 2018, n.spe, pp.219-247. ISSN 2395-8464.  https://doi.org/10.18234/secuencia.v0i0.1664.

This article analyzes the success of the children’s stories by Uruguayan Constancio Cecilio Vigil. The enormous popularity that the writer and publisher -who had settled in Argentina in the early 20th century- reached in the 1940s and 1950s was due to a combination of factors: the recognition of Constancio Vigil as an author of books with humanistic and moral contents; the construction of children as readers and consumers; Atlántida publishers’ policy of editing and republishing books in both inexpensive and deluxe, large and small formats; the reading pact with parents, who were assured “good, clean fun” for their children, and with children, who were not only taught morals but also given texts written in simple, enjoyable language, with colorful illustrations and a bit of adventure and imagination.

Palavras-chave : literature; readers; consumption; childhood; Argentina.

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