Resumo

SALGADO-SANCHEZ, Raquel  e  CASTRO-RAMIREZ, Adriana E.. Mercado el 100: participative consumption experience to favor the sustainability of agriculture and food systems. agric. soc. desarro [online]. 2016, vol.13, n.1, pp.105-129. ISSN 1870-5472.

The industrialized agrifood system is defined by consumption in the cities; the accumulation of power in large food distribution companies implies that the farmer and the consumer have increasingly less information and ability to decide what or how they produce and consume. Through the exchange of information, participative consumption facilitates the connection between people who need access to a resource and those who produce it in a manner that takes into account the environment. To analyze how sustainability of agriculture and food systems can be fostered, individual and collective interviews were carried out with three actors in Mexico City: (i) a social organization that ensures a physical and public space for exchange between urban consumers and producers; (ii) farmers who are part of that organization; and (iii) urban consumers of the middle socioeconomic class. The industrialized food system is reproduced and strengthened with the lack of information for consumers, who need to make an effort to be better informed about their health and to consider it among the criteria used to make decisions about their food supply. Thus, they can exercise participative consumption and contribute to the sustainability of agriculture and food systems.

Palavras-chave : supply; decisions; information; interaction; health.

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