Resumo

NAVA ORIHUELA, Erick Daniel  e  TOSCANO MOCTEZUMA, Juan Alfonso. Diagnosis of the Business Model in the manufacturing industry of Ciudad Juarez: “Current situation on its application and characteristics that define it”. Trascender contab. gest. [online]. 2022, vol.7, n.19, pp.2-15.  Epub 09-Maio-2022. ISSN 2448-6388.  https://doi.org/10.36791/tcg.v7i19.131.

The objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclu- sions for the possible improvement of the business mod- el in manufacturing companies. The results of the inter- views applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufac- turing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing indus- try the characterization of a business model is not al- lowed. Likewise, there are similarities in products and processes developed in the region, although currently they do not tend to be high-tech, however, there is po- tential in this manufacturing industry.

Palavras-chave : business model; value proposition; cost structure; market segments.

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