Resumo

OEHMICHEN-BAZAN, Cristina. The Mayas of Quintana Roo and the identity economy. Cultura representaciones soc [online]. 2019, vol.13, n.26, pp.197-223. ISSN 2007-8110.  https://doi.org/10.28965/2019-26-08.

The economic importance of tourism, its expansion to areas previously far from the accumulation processes and the use of ethnic and cultural diversity for tourist attraction purposes, is an unavoidable fact in the contemporary globalized world. This article analyzes the use of Mayan identity by a business group of great economic power. Its purpose is to discuss the identity economy among the Mayan peoples in Quintana Roo, Mexico, as one of the most refined examples of the use of indigenous cultures by the tourist capital and to draw attention to the instrumental use of ethnic identity by tourism companies that are part of the large global entertainment chains.

Palavras-chave : Tourism; identity economy; culture; maya.

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