Resumo

GUTIERREZ OLVERA, Sandra. Management of Organizational Structural Capital in Educational Institutions: Case of CUValles, Jalisco. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2020, vol.10, n.20, e015.  Epub 18-Nov-2020. ISSN 2007-7467.  https://doi.org/10.23913/ride.v10i20.613.

Currently, educational institutions face challenges that urgently require the identification and measurement of intangibles, focusing their attention on the management of intellectual capital, composed of structural, human and relational capital. The purpose of this study corresponds to the measurement of structural capital, applied to the Centro Universitario de los Valles (CUValles), institution of higher education. The case study as a basic method was used. This to measure intangibles that are not normally measured and identify the strengths and weaknesses of the structural capital of the CUValles. The results allowed to analyze in general the structural capital, which reflected particularities of the mentioned institution and its dynamics. And also, it was possible to appreciate that the structural capital represents a strength of the CUValles; proof of this occurs in the solid technological infrastructure, the advances in innovation of products and services, as well as its constant strengthening in the area of research and development.

Palavras-chave : intangible assets; structural capital; university.

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