Resumo

MORITA ALEXANDER, Adelina; GARCIA RAMIREZ, Ma. Teresa  e  ESCUDERO NAHON, Alexandro. Model of Development of the Generic Competence of Oral and Written Communication with ICT. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2019, vol.10, n.19, e034.  Epub 17-Nov-2020. ISSN 2007-7467.  https://doi.org/10.23913/ride.v10i19.553.

Historically education has faced constant reforms to meet the challenges of each era. In this sense, the changes imposed in the 21st century, where it is considered that every student must be able to use information and communication technology in any field, have not been possible to achieve in Mexico. This research proposes a model to favor the development of generic competences with technology integration, aiming that college graduates have better opportunities to enter the working market. The method used was descriptive and quasi-experimental with a sample that included graduates and entrepreneurs. The teaching strategy was based on instructional design model ADDIE. Among the results, found that it improved the development of generic competition worked and it was detected that the motivation is determinant for success or failure of strategy.

Palavras-chave : generic competences; higher education; information and communication technology.

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