Resumo

MENDIETA RAMIREZ, Angélica; ESTRADA RODRIGUEZ, José Luis  e  PEREZ PEREZ, Ketzalcóatl. Millennials Around Communication and Culture for Higher Education. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2019, vol.10, n.19, e006.  Epub 15-Maio-2020. ISSN 2007-7467.  https://doi.org/10.23913/ride.v10i19.497.

This research paper describes the findings about the culture of young people called "millennials": what are the features that characterize them and how they are communicated within organizations and social groups. The methodology used is based on the information obtained from the Millennials Survey 2018 prepared by Deloitte, as well as other studies conducted where the importance of innovation and entrepreneurship is described as mechanisms to transform the culture of young people. The contributions of the analysis show the pedagogical suggestions that universities should adopt in order to meet the needs of the market and the educational users that are part of this ambitious generation.

Palavras-chave : culture; entrepreneurship; innovation; millennials.

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