Resumo

CHIHU AMPARAN, Aquiles. The construction of antagonist in 2006 Presidential debates in Mexico. Polis [online]. 2009, vol.5, n.1, pp.91-114. ISSN 2594-0686.

As result of increasingly contested elections in Mexico, political communication has developed into a significant factor to gain the electorate support. Presidential debates are a special way of communication which directly reaches an audience whose only contact with the political world is through their participation in massive political acts or the images provided by the media. In this study, the author analyzes the 2006 presidential candidate's debates in Mexico and identifies the framing of antagonists in presidential candidate's discourse.

Palavras-chave : presidential debates; political communication; antagonist frame; framing process; frame analysis.

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