Resumo

DONDERO, Maria Giulia. From Image as Utterance to Image as Writing: The Material Turn in Visual Semiotics.Traduzido porCésar González Ochoa. Tóp. Sem [online]. 2023, n.50, pp.93-112.  Epub 23-Jun-2023. ISSN 2594-0619.

This paper deals with the evolution of visual semiotics, from the earliest works in plastic semiotics to what I call the material turn in visual semiotics, namely the study of the inscription of visual forms in various expression substances of images (pictorial images, analog and digital photographs), and will focus on the notions of substrate and of gesture of inscription. The analysis of the substances of the expression plane, which involves taking into consideration the substrates and the gestures of the inscription of the forms, will allow us to achieve a finer description of images in semiotics. In the first part of this paper, I will therefore describe the impact and usefulness of basic notions such as those of plastic category, of enunciation, and of the metavisual, and will then progress towards more contemporary and specific questions regarding the materiality of the image and the forces within the forms.

Palavras-chave : plastic semiotics; substance of the expression plan; enunciation; media; Material Turn; big data.

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