Serviços Personalizados
Journal
Artigo
Indicadores
- Citado por SciELO
- Acessos
Links relacionados
- Similares em SciELO
Compartilhar
Tópicos (México)
versão impressa ISSN 0188-6649
Resumo
CALVO, Patrici. Bussiness ethics, social responsibility and Communication Goods. Tópicos (México) [online]. 2014, n.47, pp.199-232. ISSN 0188-6649.
Since its beginnings, the conceptualisation of social responsibility has taken many forms, some of them related to philanthropy, patronage, strategy or business marketing among others. This paper defends the thesis that economic organization needs to manage those communicative goods, such as trust, reputation or reciprocity, evolved in the right development of their business activity and, therefore, on economic profit maximization. But for this, economic organization should implement a social responsibility to live up to expectations at stake; that is, to take into account the ethical dimension that underlies it.
Palavras-chave : applied ethics; dialogical ethics; communication goods; moral resources; trust.