Resumo

VEGA MONTIEL, Aimée. Construyendo puentes: la identidad de género de los jefes de familia y la recepción televisiva. Comun. soc [online]. 2005, n.4, pp.127-145. ISSN 0188-252X.

The main purpose of this work is to analyze the possibility of incorporate the category of gender in the reception analysis, by exploring how Mexican male heads of the family construct meaning of TV news. The hypothesis suggests that the identity of gender of this group of audience defines this communicative process.

Palavras-chave : gender; male head of the family; audience; T.V. reception.

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