Resumen

LANGSTON, Joy  y  LUCINDA BENTON, Allyson. "A ras de suelo": Candidate Appearances and Events in Mexico's Presidential Campaign. Polít. gob [online]. 2009, vol.16, n.spe2, pp.135-176. ISSN 1665-2037.

This work examines a crucial part of modern presidential campaigning in Mexico: candidate appearances in municipalities. It also traces the changes in presidential campaigning over the past 30 years and finds that modern campaigning does not just involve mass media appeals, but also "the ground war," that is, candidate visits to cities and towns all across Mexico. In order to understand how parties in Mexico strategize the candidate appearance schedule, we have gathered a unique data-base that examines all the municipalities visited by each candidate to understand how campaign teams spend valuable resources.

Palabras llave : campaigns; political elections; campaigning events; Mexico.

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