Resumen

RAMOS VALDEZ, Minerva Evangelina et al. Strategies for exports of Mexican companies in the food industry vis a vis COVID-19. The Anáhuac j. [online]. 2022, vol.22, n.1, pp.66-97.  Epub 08-Ago-2022. ISSN 2683-2690.  https://doi.org/10.36105/theanahuacjour.2022v22n1.03.

The restriction or suspension of activities due to the COVID-19 pandemic has affected sectors of economic activity around the world, and the food sector has not been the exception. The research aims to analyze the export strategies implemented by Mexican exporting companies in the food industry that faced COVID -19. The information was collected through a survey with the application of a questionnaire. In the methodology, the population of Mexican agro-export producers from the MexBest (n/d) directory was identified, Cronbach’s Alpha test was carried out to evaluate the reliability of the instrument, and the representative sample size of MexBest (n/d) agro-exporting producers was determined. The results are presented through descriptive statistics, finding that 85 % of Mexican agro-export producers are planning, developing and/or implementing of export strategies.

Palabras llave : export strategies; food industry; COVID-19; Q17.

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