Objective:

Analyze the possible effects of the Chécate, mídete, muévete campaign on university students in Cuajimalpa. The campaign assumes that weight problems are due to a lack of information.

Methodology:

We assume that those who wish to have a "healthy" weight should know their own body weight. A sample of 512 university students (230 women) is used to assess the importance of declared weight, food intake habits, opinions on self-image, physical activity, health and family history of obesity, on the observed weight of participants.

Regressions:

Of Ordinary Least Squares are used to empirically estimate the relationship indicated. Results. 49.1 % of women expressed interest in knowing their weight, as well as 50.4% of men. Self-body weight knowledge was a significant determinant of body weight for women and for those who were within the healthy BMI levels.

Limitations:

The sample is representative only of the population of the university where it was taken, and that does not allow inferences about other populations.

Conclusions:

The campaign studied, could be effective for women and for people who have a healthy weight, but not for men, or for people with obesity, over weight and weight deficit.

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