Resumen

SANDOVAL MALQUIN, Danny Mauricio; GOMEZ AYALA, María Fernanda; DORADO CEBALLOS, Cristian Yovao  y  VILLACIS PEREZ, Wendy Pamela. Feasibility study for the creation of a potato-based craft beer industry and marketer in the city of Tulcán. Dilemas contemp. educ. política valores [online]. 2021, vol.8, n.spe4, 00033.  Epub 20-Sep-2021. ISSN 2007-7890.  https://doi.org/10.46377/dilemas.v8i.2785.

The creation of new companies undoubtedly strengthens the social and productive fabric of a nation, and in this context, the development of a feasibility study for the creation of a commercialization industry of craft beer based on potatoes is proposed, considered this, as an emblematic product in the province of Carchi. The methodology route is qualitative-quantitative, transversal, descriptive and explanatory. Market research identifies an unmet demand; the size, geographic location and strategic direction of the company are defined. An investment of $ 37,523.85 is quantified, considering the investment feasible, given a NPV equal to $ 85,032.29; IRR of 56%, and a cost benefit ratio of $ 3.27.

Palabras llave : feasibility study; industry; commercialization; Craft Beer.

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