Resumen

GANDARA VAZQUEZ, Manuel. Attention and Value: Keys to Understanding Museum Visitors, by Stephen Bitgood. Intervención (Méx. DF) [online]. 2016, vol.7, n.13, pp.80-83. ISSN 2007-249X.

This is brief comment on Attention and value: keys to understanding museum visitors, the latest book of Stephen Bitgood, one of the pioneers and leaders in the field of visitor studies. In this volume he brings together and condenses ideas previously presented and dispersed in numerous publications, which are articulated into a unified argument. He exposes his "attention-value" model in detail, in order to explain why visitors devote their attention to some elements of an exhibition rather to others. This model is important since if the visitor does not pay attention enough, then it will be difficult to learn something from that experience. Its contention is therefore that while attention does not guarantee learning, it is its precondition.

Palabras llave : visitor studies; attention-value model; learning in museums; museum studies.

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