Resumen

TELLEZ VALENCIA, Carlos  y  AGUILAR, Adrián Guillermo. Application of the geomarketing concept to the clothing-manufacturing microindustry in Nezahualcóyotl, State of Mexico. Invest. Geog [online]. 2000, n.43, pp.122-144. ISSN 2448-7279.

The purpose of this study is to propose a methodological framework for the economic and social development of micro-businesses. For this task the concept of geomarketing is applied to a case study in the municipality of Nezahualcóyotl. The contribution of the concept is to define a profile of producers (supply) and consumers (demand) to assess a market study in order to stimulate entrepreneurial competitiveness tailored to the reality of Mexican micro-businesses. As a conclusion two methodological proposals are presented. First, the way to approach the spatial and economic scale for observation units (entrepreneur, consumer, territory, etc.); second, and based on the Central Place theory, the way to examine the structure and model of the market system, that in this case was of the periodical central type.

Palabras llave : Metropolitan development; micro-businesses; consumer market; entrepreneurial competitiveness.

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