Resumen

SEGURA MOJICA, Francisco Javier. The entrepreneurial profile and the competitive intensity of the market as predictors of survival in mexican microenterprises. Contad. Adm [online]. 2020, vol.65, n.3, 00001.  Epub 13-Sep-2021. ISSN 0186-1042.  https://doi.org/10.22201/fca.24488410e.2020.2121.

This paper shows the results of an investigation carried out in 93 micro companies of the conurbation of San Luis Potosí-Soledad de Graciano Sanchez, Mexico, with the objective of finding factors that influence their chances of long-term survival. A logit logistic regression model was used to estimate the way in which the competitive intensity of a sector, the geographical location, the profile of the entrepreneur, the performance of market studies and the geographical concentration of competitors influence the probabilities of business survival. Among the relevant findings, a greater relative importance of the variables profile of the entrepreneur and market study stand out.

Palabras llave : Micro companies survival; Entrepreneurial profile; Competitive intensity; C35; L26; M13.

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