Resumen

CANAS CUEVAS, Sandra. Tragic town: neoliberal and multicultural governmentality in southern Mexico. Rev. pueblos front. digit. [online]. 2016, vol.11, n.21, pp.3-30. ISSN 1870-4115.  https://doi.org/10.22201/cimsur.18704115e.2016.21.6.

The Magical Towns Program (Programa Pueblos Mágicos / PPM) was launched in 2001 in otherwise marginalized cities in order to incorporate them to global tourism markets. Amidst neoliberal multiculturalism consolidation, this program has had varying effects among indigenous people. This article, which reviews the case of San Cristóbal de Las Casas, Chiapas, analyzes the program using participant observation and semi-structured interviews. Drawing upon the concept of urban governmentality -a government project aimed at producing a particular social and spatial order- it argues the PPM recognizes local indigenous people inasmuch as they can be turned into docile subjects and that it produces urban spaces that reinforce social inequality.

Palabras llave : neoliberal multiculturalism; urban governmentality; tourism; Indigenous people.

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